Campaigns and organizations often wonder why their new media strategies aren’t working for them? More often than not, the problem is that they’re using the same language and same tactics they use offline, or apply to TV and radio, on the Web.
At Engage, we understand that to see the most success online, your message and your marketing must be perfectly aligned. Online success is about the messages people consume, not the tools themselves. The tools are just the means to amplify those messages.
With this philosophy firmly in place, Engage develops a technology and media toolkit that both empowers your organization and its supporters to take more action online and increases their online presence throughout the social Web. If you already have a website and plan to stick with it, we will audit your current technology and media practices to increase traffic and engagement. If you want to start from scratch, we have developed a tool set that pushes the envelope of political empowerment online.
For example, video can be a key piece of the pie. Creative concepts that work for television are not necessarily ideal to engage an online audience. Our team will develop creative video concepts that play well in today’s fractured media marketplace. People expect more online – in terms of creativity and authenticity – and we will gear your videos towards breaking through the clutter.
We also specialize in organic online list-building and fundraising that fosters relationships, rather than forcing messages upon your target recipients. From our vast experience at the presidential level, we will build voter confidence and loyalty by segmenting your lists so that each person receives compelling content.
To enhance your brand, Engage will provide the right formula of message development, blogger & social media relations, and grassroots engagement.