ParentalRights.org came to Engage with a simple challenge: channel the tremendous energy they were seeing at the grassroots level into a state-of-the-art online presence able to serve as the growth engine for their national organization.
The task at hand proved to be a great fit for our experience at the leading edge of national politics and advocacy. We started by listening, assessing their goals and objectives, and internalizing their long-term vision. A great solution required striking the right balance between educating supporters about the issue — and moving them quickly to action.
After a period of in-depth consultation, we went to work tailoring an online strategy to execute this vision. The end result: a clean, informative design and site architecture perfectly in sync with the organization’s message — one that enabled ParentalRights.org to capitalize on key moments by recruiting tens of thousands of citizen co-sponsors within a few short months.
