engage communications for a new era

If you’re a faithful viewer of NCIS and love Campbell’s Soup, you’ll probably be voting for Mitt Romney next Tuesday. If you’re DVRing 30 Rock, Game of Thrones, and Modern Family while drinking Red Bull, chances are you’re sticking with Barack Obama for four more years. Fans of Aaron Sorkin’s The Newsroom, Star Trek, and SNL look very likely to vote, but the same can’t be said for fans of Sons of Anarchy and Monster [...]

In 2009, I started a project with good friends that would change my life’s course. Disgruntled by the state of politics following the 2008 election, and with the way both parties were handling themselves, my friends and I came up with an idea for a blog. After a few late nights of planning, we launched The Politicizer, an online magazine that would feature young students in D.C. and New York writing their political opinions, regardless [...]

With #skewed polling in the news this campaign season, I stand as a lonely voice for noisy, biased, self-reported, and yes, skewed data in the Presidential race. This piece is not about the purported bias in public polling, though I could go on and on about the shoddy reporting and analysis about polls. It’s about all the people who are getting into the polling game (Engage included) by using social media and Internet data to [...]

I began working at Engage 3 weeks ago as a Creative/Operations Intern. So far I have been responsible for assisting the creative team on several different projects as well as being responsible for many of the day to day operations around the office. I have already learned quite a bit about both sides of the work environment and hope to expand my understanding of how to manage these two very different but equally important areas [...]

Over the last two weeks, we’ve been mapping the social media conversation around the major speeches at the Republican and Democratic conventions. There’s been a lot of buzz lately about using tweets as a form of real-time polling (just look at the Twindex, and the ever-present tweets-per-minute stat). We thought the conventions would be a perfect time to either prove or disprove that Twitter could serve as a real-time barometer of public opinion, by looking [...]