engage communications for a new era

The tech community is buzzing about Twitter’s newly-announced Innovator’s Patent Agreement (IPA), outlined yesterday by Twitter’s vice president of engineering, Adam Messinger, on the official Twitter blog. As Messinger describes it, “The IPA is a new way to do patent assignment that keeps control in the hands of engineers and designers. It is a commitment from Twitter to our employees that patents can only be used for defensive purposes. We will not use the patents [...]

Engager Michele Walk makes her inaugural appearance on the show this week as we discuss Facebook’s purchase – for $1 billion – of Instagram. We also weigh in on Texts from Hillary, Nike’s latest viral video campaign, and what inspires us to do great work. Remember to follow us on Facebook, Twitter, and Instagram — we’re EngageDC everywhere. Subscribing to the podcast on iTunes makes us happy and ensures you never miss an episode. Click [...]

Engage Show 62 [ 24:47 ] Play Now | Play in Popup | Download

Thanks to evolving technologies and a growing industry, it’s become commonplace to have analytics or other tracking applications integrated with your website.  Unfortunately, installation is only half the battle (ok…more like 5%).  While I could list off a laundry list of obscure but potentially useful tips to get the most out of your website and your analytics, I’ll save that for another time.  Instead, I present to you the top 3 cant-live-without things that you [...]

The Oatmeal posted a funny and spot-on comic about accruing ‘likes’ on a Facebook page today, saying that messages like this… …will only result in reactions like this… Despite the comedic twist, the lesson is a valuable one. When creating content for a Facebook page and inviting fans to like that page, one must consider how “likable” the page really is. Will your content connect with your audience on a personal level? Will your audience [...]

A new survey shows trust in traditional advertising, including TV, print and radio, is declining while confidence in digital advertising is growing. According to new data from Nielsen’s Global Trust in Advertising Survey, 33% of people asked say they “believe messages in online banner ads,” marking a 7% increase over the last five years. By comparison, 47% of respondents said they trust TV ads, though that percentage marks a 24% drop since 2009. Confidence in [...]