engage communications for a new era

POLITICO is out with a piece this morning that has Washington buzzing. The piece titled “K Street’s boom goes bust” focuses primarily on declining revenues at some of Washington’s most prestigious lobbying firms. But the storyline that caught our attention was the fact that the way public policy fights are being won and lost in D.C. are fundamentally changing. As POLITICO puts it: Fights are no longer just about which side has the most — [...]

Last week, the BBC stopped by Engage’s offices to talk about the gamification of Election 2012 and how Multiply, our social action platform, is being used to drive fan activity for clients as diverse as Speaker John Boehner to the USF Bulls. Here’s a brief snippet from their profile: Digital advertising firm Engage is currently experimenting with online gamification for some of their political clients. They were part of the team that developed the “I [...]

We have a great guest on this week’s show. Alex Howard (aka @digiphile on Twitter), is the Gov 2.0 Radar Correspondent for O’Reilly Media. He joins us this week to talk about anti-piracy legislation, like SOPA and PIPA, which will damage the Internet. Remember to subscribe to the show on iTunes so you never miss a show. Keep up with us @EngageDC on Twitter and on Facebook. Jon Stewart, host of the Daily Show, talks [...]

Engage Show 51: Digiphile [ 41:00 ] Play Now | Play in Popup | Download

At Engage, we have long preached the gospel of social data as the new polling. A Facebook app called Wisdom is demonstrating what that actually means, building detailed demographic profiles on 3.8 million Facebook users and breaking down their page likes. This data is particularly interesting in light of the current Presidential election, where the rivaling tastes of supporters of President Barack Obama and the Republican candidates can tell you a lot about the nation’s [...]

One of the newest features on Multiply, which powers the forms on all of our clients’ websites is the ability to store Urchin Traffic Monitor (UTM) codes, which allow a website’s owner to track where specific traffic is coming from within tools like Google Analytics. For example, suppose an Engage client has a petition at example.com and I’m going to run a digital ad campaign to drive traffic to that petition. Rather than pointing all [...]