engage communications for a new era

Folks are abuzz about how the candidates are rollin’ and Tumbloggin’ around the Internet, trying to become more Pinteresting. Most of the discussion this year seems to center around what folks in the Web world call the front-end — turning GIFs, (now old-fashioned) web videos, and CSS and HTML5 effects into weapons of mass political destruction. Beyond its head-turning message, an underappreciated fact about the Obama campaign’s “Life of Julia” is that it was the [...]

At Engage, we pride ourselves on raising the bar. And this is what we mean by that: CrossroadsGeneration.com. Crossroads Generation, a new GOP Super PAC, is a joint venture of the College Republican National Committee, Young Republican National Federation, Republican State Leadership Committee and American Crossroads to win back young voters. Engage’s design studio created the beautiful branding and voice behind this new group. We even developed a custom media upload solution for the site. Check [...]

I’ve dabbled with the Facebook PHP SDK plenty of times before, and Facebook does a really awesome job of making it simple to use their SDK and their Graph API. The development and creative team at Engage know how much I love the Open-Source PHP Framework CodeIgniter by EllisLab . It’s a high-performing and extremely light-weight MVC (Model-View-Controller) Framework that has a very small foot-print when compared to the other frameworks out there. Best of [...]

On this week’s show, we have a great conversation with Micah Sifry, co-founder and editorial director of the Personal Democracy Forum, a website and annual conference that covers the ways technology is changing politics. Check out Micah on Twitter @mlsif. Remember to subscribe on iTunes so you never miss an episode of the Engage Show. We’re @EngageDC on Twitter and we’d appreciate it if you like us on Facebook.

Engage Show 65: Micah Sifry [ 43:10 ] Play Now | Play in Popup | Download

We shared this must read post from HubSpot’s Blog about essentials for effective emails with our clients this morning, but there are a few key aspects that I wanted to highlight and provide some political context for. To summarize, their “9 Must-Have Components of Compelling Email Copy” are Use Actionable Language Personalize when possible Subject Lines Must be Clear, and Might be Catchy Align Your Subject Line Copy and Email Copy Establish Relevancy Write in [...]