TIME Magazine Features Our Work with Hyper-Local Mobile Ads
TIME Magazine has featured our work with hyper-local mobile advertising and the campaign in their August 27th issue:
Mobile digital campaigning is also changing political advertising, allowing candidates to woo voters while they wait in line at the supermarket and to target people with advertising when they attend large gatherings.
On the first weekend in August, for example, tens of thousands of young people gathered near Grant Park in Chicago for a concert featuring Jack White, the Red Hot Chili Peppers and the electronic-dance phenom Avicii. As a thunderstorm approached, many checked the weather on their phones, only to find at the top of the screen a display ad with a picture of kids dancing at a concert, overlaid by the words “Obama failed us. We can do better.” The ads were seen only by those at the concert and in the immediate vicinity.
“We weren’t paying for the entire city of Chicago,” says Patrick Ruffini, the Republican digital consultant for Crossroads Generation, a conservative group that targets young people. Campaigns now have the ability to place mobile ads, often at a discount from desktop ads, anywhere large groups of targeted voters are gathering — on a college campus, at a NASCAR race or even at a parade in a swing neighborhood. “You will see a lot more of this in swing states,” [Ruffini] predicted.
This groundbreaking mobile ad technology allows us to target people within a few hundred feet of any point. We can now activate people at rallies, around early voting locations, sporting events, and more. It can even let you reach influencers and policymakers with a remarkable precision — we can target the Capitol (House, Senate or both), the White House, Federal agencies, and other key locations.
The conventions are an amazing opportunity for you to try this out — conventiongoers are going to be glued to their mobile devices. Contact us today to get in on the action for Tampa and Charlotte.