Connie Mack breaks new ground with Mack All Stars
Congressman Connie Mack’s campaign for Senate in Florida has become one of the most-watched races in the country, with huge implications for the presidential contest and the balance of power in the Senate. In a state as heavily contested as Florida, the Mack campaign is constantly looking for new ways to engage supporters and turn them into activists.
That commitment to engaging their supporters online led to the Mack campaign partnering with Engage to launch a new Multiply-powered action platform last week — Mack All Stars.
The Multiply team worked closely with the Mack campaign to create an action platform with a unique look and feel that complements and enhances the design and branding of the campaign’s website, ConnieMack.com. The result was one of the most visually interesting Multiply sites we have launched, with a heavy emphasis on creating buzz around Mack’s signature issues, like the Mack Penny Plan and Keystone XL pipeline.
Our focus with Mack All Stars was on making it quick and easy for users to sign up and begin taking action to help the campaign immediately. With one-click Facebook login, the campaign is able to gain vital contact information that it needs for its grassroots operation, while lowering the barrier to entry for supporters.
On Mack All Stars, our design team wanted to create an experience that took the campaign’s existing design and brand and enhanced it to create a rich, seamless experience. Playing off the baseball theme in Connie Mack’s campaign logo, we created a set of baseball-themed badges and rewards that give the site a unique brand identity, and create a holistic user-experience for supporters.
Monthly contests and prizes, points for logging into the site regularly, and deep integration with Facebook, Twitter, and Foursquare encourage Connie Mack’s supporters to make Mack All Stars a hub for both online and offline activism while providing valuable data to the campaign on how their supporters are responding to new content and initiatives. The Mack campaign is committed to using new technology to empower their supporters, and our team is honored to partner with them on this exciting project.