The Playbook

INFOGRAPHIC: Mapping the Politics of the Social Web

infographic-mapping-the-politics-of-the-social-web

Patrick Ruffini

Posted in on Jul 10th, 2012

Like to sell stuff on eBay? You might be a Romney voter — and you’re probably very highly engaged politically. Like xckd and Tumblr? You’re totally in the Obama camp — but a bit less likely to exhibit political interests, at least if your Facebook likes are any indication.

Over the past few months, we’ve crunched countless “Likes” from thousands of users of Trendsetter, our first-of-its-kind platform that ties together polling, social influence data, and consumer preferences. We’ve used it to map the politics of the social web, analyzing the political partisanship of the user bases of various social properties. Using predictive modeling of Facebook likes, we tied political preferences and engagement to one’s choice of social media, and this bubble graph is the result:

Many of the results intuitively make sense. Sites that tend to skew more Republican include those oriented towards commerce and personal finance — like PayPal, eBay, Zillow and LinkedIn (not to mention Amazon, albeit at lower levels of political engagement). Sites that index higher for political engagement include Quora, BuzzFeed, and Wikipedia, which emphasize information and knowledge. Meanwhile, visual pinboards and social games may be fertile ground for the campaigns to find new voters, as those sites often demonstrate defined political leanings combined with lower levels of political engagement. If you were to push sites in various categories into one camp or the other, you’d come up with this:

OBAMA ROMNEY
Visual Media Tumblr Pinterest
Social Gaming Angry Birds (swing) FarmVille
Commerce Etsy, Zappos Amazon, eBay
Music Spotify Pandora (swing)

In the past few weeks, Trendsetter users have weighed in on topics as diverse as the Presidential race, gay marriage, health care, and whether Kurt Busch should be banned from NASCAR. We tie polling results to Facebook likes and levels of user engagement and give you a customized report of your Facebook influence and that of your friends’.

If you find this interesting, we hope you’ll share it!

  • http://www.facebook.com/profile.php?id=1405982 Joe McReynolds

    I’m sorry, but this is a pretty graph with absolutely zero statistical savvy backing it up. You’re using data from a self-selecting group of people who’ve signed up for your ‘Trendsetter’ app, which has ‘thousands’ of users? I get that you wanted to come up with something meme-worthy, but this tells us as much about the politics of magical unicorns as it does actual social web users.

    The annoying thing is, our politics may differ but I *know* Ruffini is a smart guy with a coding background who could write a better statistical methodology in his sleep. So I’m not sure why he’s attaching his name to something so obviously phoned-in.

    [Reply]

  • http://www.facebook.com/profile.php?id=1405982 Joe McReynolds

    I’m sorry, but this is a pretty graph with absolutely zero statistical savvy backing it up. You’re using data from a self-selecting group of people who’ve signed up for your ‘Trendsetter’ app, which has ‘thousands’ of users? I get that you wanted to come up with something meme-worthy, but this tells us as much about the politics of magical unicorns as it does actual social web users.

    The annoying thing is, our politics may differ but I *know* Ruffini is a smart guy with a coding background who could write a better statistical methodology in his sleep. So I’m not sure why he’s attaching his name to something so obviously phoned-in.

    [Reply]

  • http://bonniekristian.com/romney-farmville-obama-etsy/ Romney = Farmville; Obama = Etsy? « Bonnie Kristian

    [...] interesting data from a marketing firm, Engage, in DC: Like to sell stuff on eBay? You might be a Romney voter — and you’re probably very highly [...]

  • http://poorrichardsnews.com Poor Richard

    So basically, people who buy things are more likely Romney voters, and people who want free stuff are Obama voters.  Figures…

    [Reply]

    Alex Sullivan wrote on July 11th, 2012 at 3:35 pm:
    Or you could say people scrambling for dollars and cents vote Romney, whereas people concerned with information vote Obama…

    [Reply]

    Alex Sullivan wrote on July 11th, 2012 at 3:35 pm:
    Or you could say people scrambling for dollars and cents vote Romney, whereas people concerned with information vote Obama…

    [Reply]

    ontheright wrote on July 11th, 2012 at 6:21 pm:
    You’ve got it backwards – Google has gone to great lengths to make their search engine readily available to computer users of all flavors; bing on the other hand requires a quite a bit more ingenuity to setup as a default search tool and use productively…your elementary “analysis” is very clouded and yes, biased. 

    [Reply]

    Anonymous wrote on July 11th, 2012 at 8:15 pm:
    I refuse to use google due to their policies and I am, by no means, a tech savvy person. Having said that; BING is a breeze to set up and use, you just have to let go of the google mentality of “the search engine will tell me what I need to know.

    [Reply]

    Anonymous wrote on July 11th, 2012 at 8:15 pm:
    I refuse to use google due to their policies and I am, by no means, a tech savvy person. Having said that; BING is a breeze to set up and use, you just have to let go of the google mentality of “the search engine will tell me what I need to know.

    [Reply]

    Chris Ar wrote on July 11th, 2012 at 6:21 pm:
    The default search engine in Chrome and Firefox is Google. Bing is but a tiny fraction of the search engine market. Your entire premise is based on a fallacy. Conservatives go OUT OF THEIR WAY to avoid the well documented liberal bias endemic to Google searches.

    http://www.theinquirer.net/inquirer/news/2190845/bing-enhances-search-functionality-in-a-bid-to-catch-google

    “At present, Bing accounts for around 4.37 per cent of the world’s search traffic. Google leads overwhelmingly, serving 89.94 per cent of global search queries,”

    [Reply]

    Brandon wrote on July 12th, 2012 at 1:09 pm:
     Reality has a well-known liberal bias ;)

    [Reply]

    fleetfootedfox wrote on July 12th, 2012 at 2:07 pm:
    these are people who’ve actively fb liked bing (or google), not people who just use that search engine.

    [Reply]

    Timothy Launhardt wrote on July 31st, 2012 at 10:15 am:
    Stop calling them liberal! Please!! Try not to offend a salty soup, either ;0) 
    http://www.gnosticmedia.com/the-true-meaning-of-liberal-leftist-and-conservative/

    [Reply]

    JoSCh wrote on October 31st, 2012 at 5:36 pm:
    The opposite of liberal is authoritarian.  The opposite of progressive is regressive.  Conservatives occupy the middle of progressive/regressive.  But the GOP is no longer conservative; they are full on regressives at this point.

    And I know this is replying to a 3 month old post, I’m interested in the subject and evangelizing it to any and all.

    [Reply]

    Anon325 wrote on November 6th, 2012 at 4:36 am:
    …for CHROME AND FIREFOX.

    Going along with his original point, the default option is IE.  Assuming liberals are going to take the time to look into alternative, possibly better solutions, to something (Chrome, Firefox) they are also going to use Google.  Whereas those who just stick with what’s force-fed to them (IE) will use the default search engine as well for said browser.

    [Reply]

    Chris Ar wrote on July 11th, 2012 at 6:21 pm:
    The default search engine in Chrome and Firefox is Google. Bing is but a tiny fraction of the search engine market. Your entire premise is based on a fallacy. Conservatives go OUT OF THEIR WAY to avoid the well documented liberal bias endemic to Google searches.

    http://www.theinquirer.net/inquirer/news/2190845/bing-enhances-search-functionality-in-a-bid-to-catch-google

    “At present, Bing accounts for around 4.37 per cent of the world’s search traffic. Google leads overwhelmingly, serving 89.94 per cent of global search queries,”

    [Reply]

    Chris Ar wrote on July 11th, 2012 at 6:21 pm:
    The default search engine in Chrome and Firefox is Google. Bing is but a tiny fraction of the search engine market. Your entire premise is based on a fallacy. Conservatives go OUT OF THEIR WAY to avoid the well documented liberal bias endemic to Google searches.

    http://www.theinquirer.net/inquirer/news/2190845/bing-enhances-search-functionality-in-a-bid-to-catch-google

    “At present, Bing accounts for around 4.37 per cent of the world’s search traffic. Google leads overwhelmingly, serving 89.94 per cent of global search queries,”

    [Reply]

    Chris Ar wrote on July 11th, 2012 at 6:21 pm:
    The default search engine in Chrome and Firefox is Google. Bing is but a tiny fraction of the search engine market. Your entire premise is based on a fallacy. Conservatives go OUT OF THEIR WAY to avoid the well documented liberal bias endemic to Google searches.

    http://www.theinquirer.net/inquirer/news/2190845/bing-enhances-search-functionality-in-a-bid-to-catch-google

    “At present, Bing accounts for around 4.37 per cent of the world’s search traffic. Google leads overwhelmingly, serving 89.94 per cent of global search queries,”

    [Reply]

    Chris Ar wrote on July 11th, 2012 at 6:21 pm:
    The default search engine in Chrome and Firefox is Google. Bing is but a tiny fraction of the search engine market. Your entire premise is based on a fallacy. Conservatives go OUT OF THEIR WAY to avoid the well documented liberal bias endemic to Google searches.

    http://www.theinquirer.net/inquirer/news/2190845/bing-enhances-search-functionality-in-a-bid-to-catch-google

    “At present, Bing accounts for around 4.37 per cent of the world’s search traffic. Google leads overwhelmingly, serving 89.94 per cent of global search queries,”

    [Reply]

    Itwolan wrote on July 11th, 2012 at 8:04 pm:
    You’re an IDIOT – just sayin !

    [Reply]

  • http://ivn.us/editors-blog/2012/07/10/social-networks-political-views-in-one-chart/ Social Networks & Political Views: In One Chart – IVN Editors' Blog

    [...] Maybe, but according to a recent study conducted by the Republican digital consultancy EngageDC your web browser can reveal more about your political tendencies than you think. And we’re [...]

  • http://dowwn.com/blog/?p=11737 The Politics of the Social Web [INFOGRAPHIC] « iphone

    [...] Engage got the results by monitoring thousands of Facebook users and their “likes” using a program it calls “Trendsetter,” which it claims tied together “polling, social influence data, and consumer preferences” to deliver the above resul… Continue reading… [...]

  • http://volamoot.wordpress.com/2012/07/10/the-politics-of-the-social-web-infographic/ The Politics of the Social Web [INFOGRAPHIC] | simply_chaos

    [...] Engage got the results by monitoring thousands of Facebook users and their “likes” using a program it calls “Trendsetter,” which it claims tied together “polling, social influence data, and consumer preferences” to deliver the above resul… Continue reading… [...]

  • http://www.indianhotnews.com/the-politics-of-the-social-web-infographic/ The Politics of the Social Web [INFOGRAPHIC] : hotNews Indian News | India Newspaper | India Latest News | News From India | India News Daily | Current India News

    [...] Engage got the results by monitoring thousands of Facebook users and their “likes” using a program it calls “Trendsetter,” which it claims tied together “polling, social influence data, and consumer preferences” to deliver the above results. [...]

  • http://roundrockitmedia.com/2012/07/the-politics-of-the-social-web-infographic/ The Politics of the Social Web [INFOGRAPHIC] | Round Rockit Media

    [...] Engage got the results by monitoring thousands of Facebook users and their “likes” using a program it calls “Trendsetter,” which it claims tied together “polling, social influence data, and consumer preferences” to deliver the above results. [...]

  • http://www.facebook.com/itstheshawnp Shawn Thomas

     I only use 5 of those sites…the rest arent even on the graph.  Guess that makes me more likely to vote for Ron Paul!

    [Reply]

  • http://savvymediamkt.wordpress.com/2012/07/10/the-politics-of-the-social-web-infographic/ The Politics of the Social Web [INFOGRAPHIC] | Savvy Media Marketing

    [...] Engage got the results by monitoring thousands of Facebook users and their “likes” using a program it calls “Trendsetter,” which it claims tied together “polling, social influence data, and consumer preferences” to deliver the above resul… Continue reading… [...]

  • http://technews.socialwebsitetips.info/the-politics-of-the-social-web-infographic/2285/ The Politics of the Social Web [INFOGRAPHIC] | Tech News

    [...] Engage got the results by monitoring thousands of Facebook users and their “likes” using a program it calls “Trendsetter,” which it claims tied together “polling, social influence data, and consumer preferences” to deliver the above results. [...]

  • http://internetmarketingwithrandyharker.com/the-politics-of-the-social-web-infographic/ The Politics of the Social Web [INFOGRAPHIC] – Internet Marketing

    [...] more politically engaged voters, while those on the bottom have more politically disengaged users.Engage got the results by monitoring thousands of Facebook users and their “likes” using a [...]

  • http://swhaugen.com/?p=85739 The Politics of the Social Web [INFOGRAPHIC] | Stu Haugen

    [...] Engage got the results by monitoring thousands of Facebook users and their “likes” using a program it calls “Trendsetter,” which it claims tied together “polling, social influence data, and consumer preferences” to deliver the above resul… Continue reading… [...]

  • http://iphonenation.com/?p=8478 iPhoneNation.com: Apple News and Technology Insiders – The Politics of the Social Web [INFOGRAPHIC]

    [...] Engage got the results by monitoring thousands of Facebook users and their “likes” using a program it calls “Trendsetter,” which it claims tied together “polling, social influence data, and consumer preferences” to deliver the above resul… Continue reading… [...]

  • http://mashable.com/2012/07/10/politics-social-web/ The Politics of the Social Web [INFOGRAPHIC]

    [...] Engage got the results by monitoring thousands of Facebook users and their “likes” using a program it calls “Trendsetter,” which it claims tied together “polling, social influence data, and consumer preferences” to deliver the above results. [...]

  • http://www.driffy.net/the-politics-of-the-social-web-infographic The Politics of the Social Web [INFOGRAPHIC] – driffy.net

    [...] Engage got the results by monitoring thousands of Facebook users and their “likes” using a program it calls “Trendsetter,” which it claims tied together “polling, social influence data, and consumer preferences” to deliver the above resul… Continue reading… [...]

  • http://readymade.facebookwebsite.biz/the-politics-of-the-social-web-infographic/707/ The Politics of the Social Web [INFOGRAPHIC] | Ready Made Facebook Like Website

    [...] Engage got the results by monitoring thousands of Facebook users and their “likes” using a program it calls “Trendsetter,” which it claims tied together “polling, social influence data, and consumer preferences” to deliver the above results. [...]

  • http://tech-news.socialsiteguru.com/the-politics-of-the-social-web-infographic/293/ The Politics of the Social Web [INFOGRAPHIC] | Tech-News

    [...] Engage got the results by monitoring thousands of Facebook users and their “likes” using a program it calls “Trendsetter,” which it claims tied together “polling, social influence data, and consumer preferences” to deliver the above results. [...]

  • http://www.dotpod.com.ar/la-politica-en-la-web-social-infografia/ La política en la Web Social [Infografía] – Dotpod

    [...] sin tener en mente cómo promocionarla en Internet. En esta infografía, creada por la agencia Engage, vemos un interesante mapa político de la Web Social, que muestra por un lado algunos de los [...]

  • http://massivewebsitemarketing.com/uncategorized/the-politics-of-the-social-web-infographic.html The Politics of the Social Web [INFOGRAPHIC] |

    [...] Engage got the results by monitoring thousands of Facebook users and their “likes” using a program it calls “Trendsetter,” which it claims tied together “polling, social influence data, and consumer preferences” to deliver the above results. [...]

  • http://great.howtosocialnetwork.info/the-politics-of-the-social-web-infographic/574/ The Politics of the Social Web [INFOGRAPHIC] | Great Tips on How to Make Social Network Site

    [...] Engage got the results by monitoring thousands of Facebook users and their “likes” using a program it calls “Trendsetter,” which it claims tied together “polling, social influence data, and consumer preferences” to deliver the above results. [...]

  • http://freehostasia.net/the-politics-of-the-social-web-infographic/266/ The Politics of the Social Web [INFOGRAPHIC] | FreeHostAsia.net

    [...] Engage got the results by monitoring thousands of Facebook users and their “likes” using a program it calls “Trendsetter,” which it claims tied together “polling, social influence data, and consumer preferences” to deliver the above results. [...]

  • http://createownsocialnetwork.com/the-politics-of-the-social-web-infographic/587/ The Politics of the Social Web [INFOGRAPHIC] | Create Own Social Network

    [...] Engage got the results by monitoring thousands of Facebook users and their “likes” using a program it calls “Trendsetter,” which it claims tied together “polling, social influence data, and consumer preferences” to deliver the above results. [...]

  • http://guide.thesocialnetworkguru.net/the-politics-of-the-social-web-infographic/304/ The Politics of the Social Web [INFOGRAPHIC] | The Social Network Guru Guide

    [...] Engage got the results by monitoring thousands of Facebook users and their “likes” using a program it calls “Trendsetter,” which it claims tied together “polling, social influence data, and consumer preferences” to deliver the above results. [...]

  • http://www.intheloopsocialgroup.com/the-politics-of-the-social-web-infographic/ The Politics of the Social Web [INFOGRAPHIC] | | In The Loop Social GroupIn The Loop Social Group

    [...] Engage got a formula by monitoring thousands of Facebook users and their “likes” regulating a module it calls “Trendsetter,” that it claims tied together “polling, amicable change data, and consumer preferences” to broach a above results. [...]

  • http://guide.socialwebguru.info/the-politics-of-the-social-web-infographic/142/ The Politics of the Social Web [INFOGRAPHIC] | Web Guru Guide

    [...] Engage got the results by monitoring thousands of Facebook users and their “likes” using a program it calls “Trendsetter,” which it claims tied together “polling, social influence data, and consumer preferences” to deliver the above results. [...]

  • http://socialfirstuk.com/?p=4521 Social First Web Design, Social Media and Digital Solutions

    [...] Engage got the results by monitoring thousands of Facebook users and their “likes” using a program it calls “Trendsetter,” which it claims tied together “polling, social influence data, and consumer preferences” to deliver the above results. [...]

  • http://webguide.socialwebsiteguide.info/the-politics-of-the-social-web-infographic/212/ The Politics of the Social Web [INFOGRAPHIC] | Web Guide

    [...] Engage got the results by monitoring thousands of Facebook users and their “likes” using a program it calls “Trendsetter,” which it claims tied together “polling, social influence data, and consumer preferences” to deliver the above results. [...]

  • http://startuphelp.us/?p=623263 The Politics of the Social Web [INFOGRAPHIC] | Startup Help

    [...] Engage got the results by monitoring thousands of Facebook users and their “likes” using a program it calls “Trendsetter,” which it claims tied together “polling, social influence data, and consumer preferences” to deliver the above resul… Continue reading… [...]

  • http://www.worldsstrangest.com/neatorama/mapping-the-politics-of-the-social-web/ World’s Strangest | Mapping the Politics of the Social Web

    [...] cares more about what. You can click the graphic twice at the site to see the full-size version. Link -via [...]

  • http://www.mediabistro.com/alltwitter/politics-social-web_b25268 Twitter Users More Right Wing, Politically Inactive Than Facebook, Google Users [INFOGRAPHIC] – AllTwitter

    [...] Engage. Election pin image via [...]

  • http://infinitynewsnetwork.com/2012/07/11/the-politics-of-social-media/ The Politics of Social Media | Infinity News Network

    [...] President Patrick Ruffini writes: Over the past few months, we’ve crunched countless “Likes” from thousands of users of [...]

  • http://www.greenvilledragnet.com/ RobTaylor

    This infographic should shame both sides – by the gods you’re adults get the hell off facebook and tumblr and go outside once in a while.

    [Reply]

    dudleydoright wrote on July 11th, 2012 at 7:21 pm:
    Awesome reply.  I totally agree.  Very funny.

    [Reply]

    Anonymous wrote on July 11th, 2012 at 9:08 pm:
    Well, my gay friends use it to find other men in the area to have sex with. 

    WHICH IS THE ONLY LEGITIMATE USE OF IT I’VE EVER HEARD.

    [Reply]

  • http://blog.eoutreach.com/dpad-politics-and-the-social-web/ DPAD: Politics and the Social Web « eOutreach Blog

    [...] Says About Your Politics In One Chart (BuzzFeed Politics): “The Republican digital consultancy EngageDC analyzed Facebook likes to find that eBayers are highly-engaged Romney-backers, while Redditors are [...]

  • Rick

    Is every website now considered to be a ‘social media’ site?  How exactly are, inter alia, Amazon, ebay, PayPal(?!), Hulu, and Wikipedia considered to be ‘social media’ sites?  I don’t know about the rest of you but I use Hulu to watch TV shows.

    [Reply]

  • http://newsspi.com/2012/07/11/what-do-your-favorite-websites-say-about-your-politics-the-atlantic/ What Do Your Favorite Websites Say About Your Politics? – The Atlantic | The News Piper

    [...] Writes Engage President Patrick Ruffini: Over the past few months, we’ve crunched countless “Likes” from thousands of users of Trendsetter, our first-of-its-kind platform that ties together polling, social influence data, and consumer preferences. We’ve used it to map the politics of the social web, analyzing the political partisanship of the user bases of various social properties. Using predictive modeling of Facebook likes, we tied political preferences and engagement to one’s choice of social media, and this bubble graph is the result…. [...]

  • http://www.floatingpath.com/2012/07/11/politics-social-web/ The Politics Of The Social Web | Floating Path

    [...] new graphic from Engage has nicely mapped the political leanings and engagement of various social media users. They [...]

  • http://angrybirdsonlineplay.com/political-map-of-social-web-use-shows-angry-birds-is-for-democrats-and.html Political Map Of Social Web Use Shows Angry Birds Is For Democrats And … | Angry Birds Online

    [...] their media diet on their politics. But what about their internet habits? Well, the website Engage released a handy infographic yesterday mapping out the likely political positions of people who use services like Bing, Spotify, [...]

  • http://twittermania.nl/2012/07/twitteraars-zijn-een-beetje-rechts-en-niet-erg-genteresseerd-politiek/ Twitteraars zijn een beetje rechts en niet erg geïnteresseerd in politiek | Twittermania

    [...] Bron ©Twittermania @Hermaniak Digg Diggvar dd_offset_from_content = 75; var dd_top_offset_from_content = 0; [...]

  • http://calconservatives.com/use-amazon-ebay-or-pinterest-you-might-be-a-romney-voter-according-to-this-chart/ Use Amazon, eBay or Pinterest? You Might Be a Romney Voter, According to This Chart

    [...] at least according to a new chart from the Washington, D.C.-based Engage, which paired web users’ site preferences with their estimated political engagement levels [...]

  • http://www.newstonews.com/2012/07/12/politics-of-social-sites-where-obama-romney-supporters-hang-out-online/ Politics Of Social Sites: Where Obama, Romney Supporters Hang Out Online — News To News

    [...] a research firm that studies social media, analyzed Facebook “likes” to try to tease out a connection between political leaning and online …. The company defined the audience of a site as users who had “liked” it on the social [...]

  • http://www.politifreak.com/romney-supporters-like-shopping-on-ebay-playing-farmville/ Romney supporters like shopping on eBay, playing Farmville|PolitifreakPolitifreak

    [...] no comments Using Facebook “likes,” new media strategy firm Engage has mapped out voters’ online [...]

  • tony

    Where is MySpace?

    [Reply]

  • http://www.politicaldigitalacademy.it/politica/obama-vs-romney-e-la-politica-dei-social-media-bellezza-anche-facebook-twitter-e-gli-altri-network-si-schierano/ Obama vs Romney, è la politica dei social media, bellezza: anche Facebook, Twitter e gli altri network si schierano

    [...] una società di ricerca che studia i social media, ha analizzato i “Mi piace” di Facebook per stabilire una correlazione tra la [...]

  • http://www.contrepoints.org/2012/07/15/90354-sites-favoris-preferences-politiques Ce que vos sites favoris disent de vos préférences politiques – Contrepoints | Contrepoints

    [...] exemples de résultats d'une étude intéressante que j'ai découvert grâce à Erwan Le Noan. Engage, une agence de communication en ligne, a analysé les "likes" de milliers d'utilisateurs Facebook, [...]

  • http://www.clicktivist.org/2012/07/inforgraphic-the-politics-of-the-social-web/ [Inforgraphic] The politics of the social web | Clicktivist

    [...] Engage Tell your [...]

  • http://apt46.net/2012/07/23/your-favorite-websites-reveal-your-politics/ Your Favorite Websites Reveal Your Politics | Apt46

    [...] with how engaged they are politically, and who they’re voting for in November. The results in the infographic below are pretty interesting, and make a lot of [...]

  • http://blog.campaignguru.com/use-amazon-ebay-or-pinterest-you-might-be-a-romney-voter-according-to-this-chart/ Use Amazon, eBay or Pinterest? You might be a Romney voter, according to this chart : Campaign Guru Blog

    [...] President Patrick Ruffini explained their methodology in a post on their [...]

  • http://www.manpowergroup.fr/dis-moi-ce-que-tu-likes-je-te-dirai-pour-qui-tu-votes-infographie/ Dis moi ce que tu likes, je te dirai pour qui tu votes – Infographie | ManpowerGroup

    [...] Etats-Unis, l’agence de conseil en communication digitale EngageDC a analysé les « likes » (« j’aime ») sur Facebook pour [...]

  • http://www.politicaldigitalacademy.it/politica/facebook-usato-con-saggezza-dimmi-cosa-ti-piace-sul-social-network-e-ti-diro-per-chi-voti/ Facebook usato con Saggezza: dimmi cosa ti piace sul social network e ti dirò per chi voti

    [...] Trendsetter, una società di ricerca che studia i social media, ha analizzato i “Mi piace” di Facebook per stabilire una correlazione tra la mobilitazione politica e l’attività online. In quest’ottica, ha definito l’audience (il pubblico) di un sito come gli utenti che hanno cliccato “Mi piace” su quel determinato social network. [...]

  • doom

    Very cool, Patrick. 

    [Reply]

  • http://saleswarp.com/blog/mapping-the-politics-of-the-social-web-for-marketing-purposes/ Mapping the Politics of the Social Web for Marketing Purposes | SalesWarp Blog

    [...] Every point of data can be useful in reaching your target office, so as a palate cleanser, so from Engaged.com here’s former GOP online strategist Patrick Ruffini with the red-blue divide in Social Network Platforms: The Politics of the Social Web [...]

  • http://campaignpoliticalmedia.com/blog/like-angry-birds-youre-a-swing-voter/ Like Angry Birds? You’re a swing voter | Campaign Political Media

    [...] did Engage DC do it? Here’s Patrick Ruffini, president of the company, explaining. Over the past few months, we’ve crunched countless ‘Likes’ from thousands of users of [...]

  • http://www.christschoolshillong.in/independent-voters-tend-to-use-pandora/ Independent Voters Tend to Use Pandora | Christ School International

    [...] between the ages of 25 and 34. While accurate in the age range, I am not a dude. A project from Engage DC is using similar analysis of Web activity to determine what kind of voter someone [...]

  • http://www.usa2012.at/2012/08/14/techtuesday-the-long-tail/ TechTuesday: The Long Tail // USA2012.at

    [...] – alle drei Indikatoren werden von Facebook gespeist, wie Engage, die Erfinder der Grafik in ihrem Blog beschreiben. Engage ist übrigens eine der innovativsten Online Campaining Agenturen auf republikanischer [...]

  • http://www.amberarch.com/ sarah @ Mystery Shopping

    My social media interests suits with Obama but when it comes to E-commerce I like ROMNEY’s interests such as eBay and Amazon.

    [Reply]

  • http://www.amberarch.com/ sarah @ Mystery Shopping

    My social media interests suits with Obama but when it comes to E-commerce I like ROMNEY’s interests such as eBay and Amazon.

    [Reply]

  • http://bearingdrift.com/2012/07/17/how-do-the-presidential-candidates-compare-on-social-media/ How do the presidential candidates compare on social media? – Bearing Drift: Virginia's Conservative Voice

    [...] put together a snapshot classification that revealed that potential Romney voters like to play FarmVille while potential Obama voters [...]

  • That one guy

    Are you basing this off of their higher managments political stances, or their user base?

    [Reply]

  • Jae

    I love and frequently use sites on both ends of this supposed political spectrum — but I would never “like” them on Facebook.  My reasoning is more or less the opposite of this study’s premise:  these sites and games are so prevalent and popular, I assume liking them wouldn’t tell my Facebook friends anything insightful about me.  

    [Reply]

  • http://developer.cybozu.co.jp/akky/2012/08/politics-of-the-social-web/ 主要なウェブサービス支持者の政治的傾向を調べたチャート Politics of the Social Web | 秋元@サイボウズラボ・プログラマー・ブログ

    [...] そんな中、EngageがリリースしたPolitcs of the Social Web(ソーシャルウェブ上の政治)は、Facebookのデータの統計から作られた面白い情報です。 [...]

  • http://blog.heritage.org/2012/10/31/acorn-founder-proposes-mass-pro-union-wikipedia-editing-campaign/ ACORN Founder Proposes Mass Pro-Union Wikipedia Editing Campaign

    [...] Rathke and Blackadder see a bias against labor in Wikipedia’s user-edited entries, the site actually leans left, according to data collected by political media firm Engage. Even Wikipedia co-founder Jimmy Wales [...]

  • http://bigpropaganda.com/acorn-founder-proposes-mass-pro-union-wikipedia-editing-campaign/ ACORN Founder Proposes Mass Pro-Union Wikipedia Editing Campaign | BigPropaganda

    [...] Rathke and Blackadder see a bias against labor in Wikipedia’s user-edited entries, the site actually leans left, according to data collected by political media firm Engage. Even Wikipedia co-founder Jimmy Wales [...]

  • http://www.politifreak.com/acorn-founder-proposes-mass-pro-union-wikipedia-editing-campaign/ ACORN Founder Proposes Mass Pro-Union Wikipedia Editing Campaign | PolitifreakPolitifreak

    [...] Rathke and Blackadder see a bias against labor in Wikipedia’s user-edited entries, the site actually leans left, according to data collected by political media firm Engage. Even Wikipedia co-founder Jimmy Wales [...]

  • Lance Pierce

    Interesting.

    So if you spend a lot of time researching things, making and selling art, or enjoying highbrow webcomics about science, you’re likely in the Obama camp, but if you like frivous purchasing and pretending to have a farm, you’re probably with Romney.

    … That’s actually pretty intuitive, come to think of it.

    [Reply]

  • http://papundits.wordpress.com/2012/11/01/acorn-founder-proposes-mass-pro-union-wikipedia-editing-campaign/ ACORN Founder Proposes Mass Pro-Union Wikipedia Editing Campaign « PA Pundits – International

    [...] Rathke and Blackadder see a bias against labor in Wikipedia’s user-edited entries, the site actually leans left, according to data collected by political media firm Engage. Even Wikipedia co-founder Jimmy Wales [...]

  • http://www.tomtayloronline.org/2012/11/01/acorn-founder-proposes-mass-pro-union-wikipedia-editing-campaign/ ACORN Founder Proposes Mass Pro-Union Wikipedia Editing Campaign

    [...] Rathke and Blackadder see a bias against labor in Wikipedia’s user-edited entries, the site actually leans left, according to data collected by political media firm Engage. Even Wikipedia co-founder Jimmy Wales [...]

  • http://blog.wojciechprzybylski.com/2012/11/02/powiedz-mi-co-ogladasz-a-powiem-ci-na-kogo-glosujesz/ Powiedz mi co oglądasz, a powiem Ci na kogo głosujesz | Wojciech Przybylski – blog

    [...] engage poszedł zresztą dalej – przeanalizował również relację między portalami z których wyborcy korzystają a polityką. Ok – potrafię uwierzyć, że to może mieć jakieś przełożenie. Ale dlaczego [...]

  • Guest

    I still don’t understand, how were they able to come to the conclusion that if there are x many likes on this page these people would vote Romney? Someone please explain.

    [Reply]

  • http://thegolgiapparatus.com/2012/11/05/football-beer-and-your-vote/ Football, Beer, and Your Vote | The Golgi Apparatus

    [...] website Engage made this informal map by matching peoples’ Facebook “likes” to their political preferences. Let me [...]

  • http://midnitetease.com/mtwp/?p=1539 Good ol’ Sunday Links… | MidniteTease

    [...] Star Trek Universe is impossible. Global Sea Ice Reference. Gotta stay on top of stuff like that. Politics of the social web. It’s a picture, and it’s based on polling. No essays or arguments. Dry-dock for U.S.S. [...]

  • http://thewikipedian.net/2013/01/16/political-bias-on-wikipedia-in-the-eye-of-the-beholder/ » Political bias on Wikipedia: in the eye of the beholder? The Wikipedian

    [...] U.S. politics are concerned. The study contrasts with previous data such as mid-2012 research by Engage DC which found that Wikipedia was slightly skewed towards liberal [...]

  • http://zonewp.stage.zonedemos.com/latestpleasing-all-of-the-people-all-of-the-time-0/ Pleasing all of the people all of the time | This is Zone

    [...] and engagement you crave may be a losing battle. Some intriguing US research has attempted to map the social web for political reference. Even as we speak, Mitt Romney is being put back out to pasture on [...]

  • http://zonewp.stage.zonedemos.com/latestpleasing-all-of-the-people-all-of-the-time/ Pleasing all of the people all of the time | This is Zone This is Zone

    [...] engagement you’re craving. Some intriguing – if not audacious – US research has attempted to map the social web for political reference, providing a rich source for parody and [...]

  • http://thesenews.com/2-charts-that-explain-what-your-food-says-about-your-politics/ 2 Charts That Explain What Your Food Says About Your Politics | TheseNews.com

    [...] summer, Ruffini's team mapped the politics of the social web. This week — starting with two graphics, on food brands and food chains — Engage will [...]

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