Visualizing HCA’s Impact During Legislative Session
The Hospital Corporation of America’s (HCA) Good Government Group has been a great partner of ours for more than a year now. In preparation for 2012 legislative sessions in Florida, Georgia and South Carolina, the Good Government Group tasked Engage with redesigning their site to more effectively engage their members and to communicate HCA’s impact in the respective states to legislators in a more compelling way. This was our solution.
We spent a lot of time rethinking one feature in particular on goodgovernmentgroup.org and that was what was formerly known in their organization as “Legislator Fact Sheets.” These fact sheets – while rich with information – were stuck in Word documents where it was difficult for advocates to take action. Rethinking this feature, we proposed a solution where these fact sheets were more interactive, allowing GGG members to find their district and instantly click to contact their legislators by email, phone, Facebook and Twitter.
A secondary purpose of these new interactive legislator maps was to communicate in a compelling way to legislators the impact HCA has on their individual districts. Clicking on any district will show the legislator and their staff the total number of HCA hospitals in their district as well as how many of their constituents are HCA employees.
Be sure to check out the new goodgovernmentgroup.org for yourself and if you’re in Florida, South Carolina or Georgia, be sure to find your legislators on these new interactive maps!
