engage communications for a new era

Often we hear “social media,” “the social networks,” and “Twitter & Facebook” used interchangeably. And we have all seen the Twitter and Facebook micro-icons placed next to each other on websites and advertising. Yet, there are key differences between the two sites that have revolutionized the way we communicate. Recognizing these differences is critical to mastering your social media strategy.

Last week, I tweeted:

Generally, Facebook is for socializing, Twitter is for sharing information. There’s a difference.

To which several re-tweeted, and @steven_nelson, who I’ve never communicated with before, replied:

Facebook is for informing my social space; Twitter is for socializing my information space.

What does all this mean? For those who have yet to uncover the mystery of social media – specifically those in the political and public affairs space — here is a “how-to” guide for best engaging on Facebook and Twitter. Realize that this is a general guide, and that, like every rulebook, there are exceptions.

* Sarah Palin is one exception that comes to mind.
** Kid stories should be kept to a minimum. I know one person who pulls this off with grace.

For those who may read this and find it obvious, please use it as a guide to educate social media neophytes about the finer points of engaging on Facebook and Twitter.

With resistant-to-change leadership — in government or business or any field — you may only get one chance to navigate them through our social media revolution.

To read more on this topic, I recommend “Twitter: 10 Psychological Insights.” Engage team players Dave Grossman and Anna Handzlik contributed to this post.