Comments on: McDonnell Online Strategy: People Matter

By: McDonnell Online Strategy: People Matter | ProjectVirginia

McDonnell Online Strategy: People Matter | ProjectVirginia — Sun, 01 May 2011 02:45:23 +0000

[...] Insider analysis on Virginia Governor-elect Bob McDonnell’s social media campaign. Mindy Finn of Engage discusses. [...]

By: The Details of Gov. Bob McDonnell’s Successful New Media Strategy | The New Media Training Blog

Wed, 05 May 2010 03:51:38 +0000

[...] McDonnell’s Successful New Media Strategy Posted on May 5, 2010 by New Media Blog McDonnell Online Strategy: People Matter. This entry was posted in Uncategorized. Bookmark the permalink. Follow any comments here with [...]

By: Postmortems on Bob McDonnell’s VA-Gov campaign « Advocacy Avenue

Postmortems on Bob McDonnell’s VA-Gov campaign « Advocacy Avenue — Mon, 22 Mar 2010 00:56:03 +0000

[...] the inside view from the campaign’s online strategy consulting firm Engage, and talks about early investment, an internal audit, what they improved, and the (winning) results and lessons learn…. Her first two lessons are particularly important: have multiple people working on online execution [...]

By: David All Blows Horn For GOP Online | ProjectVirginia

David All Blows Horn For GOP Online | ProjectVirginia — Fri, 29 Jan 2010 00:20:53 +0000

[...] agree that the Republican Party has come a long way since the 2008 election cycle. But without relevant metrics to determine a politician’s success with social media, it’s impossible to claim the GOP as a whole is ahead of the Democrats. Just because there [...]

By: Managing The Money Bomb | Merc Strategy Group, LLC

Managing The Money Bomb | Merc Strategy Group, LLC — Tue, 19 Jan 2010 19:19:48 +0000

[...] last November. He had a very successful online campaign. But, as his online strategist Mindy Finn writes in this post, “82% of the contributions came in after August [...]

By: Design the Vote

Design the Vote — Thu, 17 Dec 2009 16:01:09 +0000

Although the campaign and website design is a step in the right direction, it seems pretty clear that the people at W3BG used an off the shelf template for Bob’s campaign identity and website.

Compare Bob’s website and this local candidate: http://www.natalie4bowiecounty.com/

It’s a shame that in the post-Obama era of political campaigns that GOP candidates (and design firms) haven’t quite embraced the emotional power of design in the same way.

By: marcaross

marcaross — Mon, 23 Nov 2009 22:37:09 +0000

Mindy – thanks for sharing. The campaign was fun to watch and see the success of incorporating digital advocacy from day one into this campaign.

I crunched some benchmark numbers with I thought could be compelling to your readers – here is the link to read more: http://advocacytwopointzero.blogspot.com/2009/11/mcdonnell-campaign-digitial-advocacy.html

By: Palin: Not so Mavricky on the Web « Cosmopolitan Conservative

Palin: Not so Mavricky on the Web « Cosmopolitan Conservative — Tue, 17 Nov 2009 12:40:23 +0000

[...] marvelously online. Heritage, Americans for Prosperity, Susan B. Anthony List, even the GOP. Bob McDonnell’s campaign ran one of the best modern media campaigns to date and did very innovative outreach with mobile. [...]

By: Command Consulting » Blog Archive » Online Campaign Strategy: First Hand Look

Tue, 17 Nov 2009 00:04:31 +0000

[...] for you. Engage, a political media firm based in Washington DC, did that last week when partner Mindy Finn posted an extensive look at their online strategy for Bob McDonnell and his race for the Virginia [...]

By: Matt Bales

Matt Bales — Fri, 13 Nov 2009 14:53:59 +0000

Great article!

I think it will be interesting to observe the new critical mass of political donations needed to fund this new avenue of voter outreach!

Traditional media costs are steadily increasing contrary to economic rationale, but to add an entirely new avenue to the game could be very interesting…

Campaigns will be forced to raise more than ever!

Again, great article!